Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The plural of the abbreviation SEO can refer to "search engine optimizers," those who provide SEO service.
Read more about Search Engine Optimization: History, Relationship With Search Engines, White Hat Versus Black Hat Techniques, SEO Copywriting, As A Marketing Strategy, International Markets, Legal Precedents
Famous quotes containing the words search and/or engine:
“Within us, the people of the United States, there is evident a serious and purposeful rekindling of confidence, and I join in the hope that when my time as your President has ended, people might say this about our Nation: That we had remembered the words of Micah and renewed our search for humility, mercy, and justice.”
—Jimmy Carter (James Earl Carter, Jr.)
“The machine unmakes the man. Now that the machine is perfect, the engineer is nobody. Every new step in improving the engine restricts one more act of the engineer,—unteaches him.”
—Ralph Waldo Emerson (1803–1882)