Rollout photography, a type of peripheral photography, is a process used to create a two dimensional photographic image of a three dimensional object. This process is the photographic equivalent of a cylindrical map projection in cartography. It is used predominantly for the projection of images of cylindrical objects such as vases or ceramic vessels. The objective of this process is to present to the observer a planar representation of the object's characteristics, most notably the illustrations or artwork extant on the outside surfaces of such vessels. This planar representation is captured using photographic imaging techniques.
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“Too many photographers try too hard. They try to lift photography into the realm of Art, because they have an inferiority complex about their Craft. You and I would see more interesting photography if they would stop worrying, and instead, apply horse-sense to the problem of recording the look and feel of their own era.”
—Jessie Tarbox Beals (1870–1942)