The Revenue Management Levers
Whereas yield management involves specific actions to generate yield through perishable inventory management, Revenue Management encompasses a wide range of opportunities to increase revenue. A company can utilize these different categories like a series of levers in the sense that all are usually available, but only one or two may drive revenue in a given situation. The primary levers are:
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—Ralph Waldo Emerson (1803–1882)
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“There are two levers for moving men—interest and fear.”
—Napoleon Bonaparte (1769–1821)