Promotions
Red Lobster has offered an endless snow crab leg promotion twice in their history. However, in 2003, the promotion resulted in parent company Darden Restaurants taking a $3 million charge to third quarter earnings, resulting in president Edna Morris' departure from the company. The ill-timed promotion was launched amid high wholesale crab leg prices. The chain also underestimated how many times a guest would order more. Further complicating matters at the restaurant level was the amount of time a guest spent table-side in the restaurant cracking crab legs. This resulted in increased wait times in the lobby and overall diminished guest capacity per hour.
In more recent years, the chain has offered an "Endless Shrimp" promotion annually.
Read more about this topic: Red Lobster
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