History in The United States
Advertisements which relate to public issues predate the commercial advertising sector. In the United States during Civil War, the government sold bonds via free newspaper ads which were so effective that they resulted in the first national paid ad campaigns for baking powder, soap and railroad travel. The PSA in its current form was in many ways shaped by the Ad Council (initially called the War Advertising Council) during and after World War II.
The Ad Council made its mark by implementing on a massive scale the idea of using advertising to influence American society on a range of fronts. Their first campaigns focused on the country's needs during World War II. After the War, the Ad Council expanded its focus to address issues such as forest fires, blood donations and highway safety.
As the ads — particularly broadcast and HBO TV — became more influential and as various social problems grew in importance, public service advertising became a significant force in changing public attitudes on topics such as drinking and driving, crime abatement and various health/safety issues. While stations have never been mandated by the FCC to use a prescribed number of PSAs, they are required to prove they broadcast in the public interest and PSAs are one of the ways they meet that requirement as part of serving as a "public trustee."
Today PSA campaigns are created by hundreds of non-profit and government agencies and the National Association of Broadcasters have indicated that annually their member stations contribute an estimated $10 billion in free time for various public causes.
Read more about this topic: Public Service Announcement
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“History in the making is a very uncertain thing. It might be better to wait till the South American republic has got through with its twenty-fifth revolution before reading much about it. When it is over, some one whose business it is, will be sure to give you in a digested form all that it concerns you to know, and save you trouble, confusion, and time. If you will follow this plan, you will be surprised to find how new and fresh your interest in what you read will become.”
—Anna C. Brackett (1836–1911)
“America—rather, the United States—seems to me to be the Jew among the nations. It is resourceful, adaptable, maligned, envied, feared, imposed upon. It is warm-hearted, overfriendly; quick-witted, lavish, colorful; given to extravagant speech and gestures; its people are travelers and wanderers by nature, moving, shifting, restless; swarming in Fords, in ocean liners; craving entertainment; volatile. The schnuckle among the nations of the world.”
—Edna Ferber (1887–1968)
“Don’t you realize that this is a new empire? Why, folks, there’s never been anything like this since creation. Creation, huh, that took six days, this was done in one. History made in an hour. Why it’s a miracle out of the Old Testament!”
—Howard Estabrook (1884–1978)
“Steal away and stay away.
Don’t join too many gangs. Join few if any.
Join the United States and join the family
But not much in between unless a college.”
—Robert Frost (1874–1963)
“Colonel [John Charles] Fremont. Not a good picture, but will do to indicate my politics this year. For free States and against new slave States.”
—Rutherford Birchard Hayes (1822–1893)