Prime Time - Latin America

Latin America

In a great part of Latin American countries, prime time is considered to be from 6:00 or 7:00 p.m. to 10:00 or 11:00 p.m.. The time slot is usually used for news, telenovelas and TV series, and special time slots are used for reality shows, with great popularity, especially in Mexico and Brazil. In Brazil, it's called horário nobre (“noble time”), which is the time the 3 most famous telenovelas in the country are shown each weekday and on Saturdays. Also, there are news, reality shows, and two sitcoms. In Argentina, prime time is considered to be from 10.00 p.m. until 02.00 a.m.; with the most successful series and telenovelas in the country (WAGs: Love for the Game, Valientes, etc.), and entertainment shows, like CQC.

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