Prime time or primetime is the block of broadcast programming during the middle of the evening for television programing.
The term prime time is often defined in terms of a fixed time period—for example, from 19:00 to 22:00 (Central and Mountain Time) or 20:00 to 23:00 (Eastern and Pacific Time) (7 p.m. to 10 p.m. or 8 p.m. to 11 p.m.).
As a jocular reference, the phrase “not ready for prime time” has come to mean “not quite perfected”.
Read more about Prime Time: Timeslot's Relationship To Radio and TV Revenue, North America, Oceania, Latin America
Famous quotes containing the words prime time, prime and/or time:
“Weekend planning is a prime time to apply the Deathbed Priority Test: On your deathbed, will you wish you’d spent more prime weekend hours grocery shopping or walking in the woods with your kids?”
—Louise Lague (20th century)
“If Montaigne is a man in the prime of life sitting in his study on a warm morning and putting down the sum of his experience in his rich, sinewy prose, then Pascal is that same man lying awake in the small hours of the night when death seems very close and every thought is heightened by the apprehension that it may be his last.”
—Cyril Connolly (1903–1974)
“His golden locks time hath to silver turned;
O time too swift, O swiftness never ceasing!
His youth ‘gainst time and age hath ever spurned,
But spurned in vain; youth waneth by increasing.
Beauty, strength, youth are flowers but fading seen;
Duty, faith, love are roots, and ever green.”
—George Peele (1559–1596)