Prime time or primetime is the block of broadcast programming during the middle of the evening for television programing.
The term prime time is often defined in terms of a fixed time period—for example, from 19:00 to 22:00 (Central and Mountain Time) or 20:00 to 23:00 (Eastern and Pacific Time) (7 p.m. to 10 p.m. or 8 p.m. to 11 p.m.).
As a jocular reference, the phrase “not ready for prime time” has come to mean “not quite perfected”.
Read more about Prime Time: Timeslot's Relationship To Radio and TV Revenue, North America, Oceania, Latin America
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