Pop Art - United Kingdom: The Independent Group

United Kingdom: The Independent Group

The Independent Group (IG), founded in London in 1952, is regarded as the precursor to the pop art movement. They were a gathering of young painters, sculptors, architects, writers and critics who were challenging prevailing modernist approaches to culture as well as traditional views of Fine Art. The group discussions centered on popular culture implications from such elements as mass advertising, movies, product design, comic strips, science fiction and technology. At the first Independent Group meeting in 1952, co-founding member, artist and sculptor Eduardo Paolozzi presented a lecture using a series of collages titled Bunk! that he had assembled during his time in Paris between 1947–1949. This material consisted of "found objects" such as, advertising, comic book characters, magazine covers and various mass produced graphics that mostly represented American popular culture. One of the images in that presentation was Paolozzi's 1947 collage, I was a Rich Man's Plaything, which includes the first use of the word "pop″, appearing in a cloud of smoke emerging from a revolver. Following Paolozzi's seminal presentation in 1952, the IG focused primarily on the imagery of American popular culture, particularly mass advertising.

Subsequent coinage of the complete term "pop art" was made by John McHale for the ensuing movement in 1954. "Pop art" as a moniker was then used in discussons by IG members in the Second Session of the IG in 1955, and the specific term "pop art" first appeared in published print in an article by IG members Alison and Peter Smithson in Arc, 1956. However, the term is often credited to British art critic/curator, Lawrence Alloway in a 1958 essay titled The Arts and the Mass Media, although the term he uses is "popular mass culture". Nevertheless, Alloway was one of the leading critics to defend the inclusion of the imagery found in mass culture in fine arts.