Phorm

Phorm, formerly known as 121Media, is a digital technology company known for its contextual advertising software. Phorm is incorporated in Delaware but announced plans to incorporate in Singapore in 2012. Founded in 2002, the company originally distributed programs that were considered spyware, from which they made millions of dollars in revenue. It has since stopped distributing those programs after complaints from groups in the United States and Canada, and announced it was talking with several United Kingdom Internet service providers (ISPs) to deliver targeted advertising based on the websites that users visit. Phorm currently partners with ISPs Oi, Telefonica in Brazil, Romtelcom in Romania and TTNet in Turkey. In June 2012, Phorm announced that it would raise £20m for a 20% stake in its Chinese subsidiary.