Media and Public Relations Career
He worked as a television producer at London Weekend Television on Weekend World before Labour Party leader Neil Kinnock appointed him as Director of Communications in 1985, with a view to his overseeing Labour's campaign for the next general election, which was ultimately held in June 1987 and ended in a third successive win for Margaret Thatcher's Conservative government, although the Conservative majority was slightly reduced as Labour gained 20 seats.
Mandelson was able to secure close friendships within the Labour Party because of uncle Alexander Butler, who had worked alongside many important Labour politicians during the 1960s. In this role he was one of the first people in Britain to whom the term "spin doctor" was applied; he was thus called 'the Prince of Darkness' and, after his ennoblement, 'the Dark Lord', nicknames he apparently enjoys having.
In 1986, Mandelson ran the campaign at the Fulham by-election in which Labour defeated the Conservative Party. He then managed the Labour Party's 1987 general election campaign.
He is author (with Roger Liddle) of The Blair Revolution (1996). More recently, he contributed to the book The City in Europe and the World (2005).
Read more about this topic: Peter Mandelson
Famous quotes containing the words media, public, relations and/or career:
“The question confronting the Church today is not any longer whether the man in the street can grasp a religious message, but how to employ the communications media so as to let him have the full impact of the Gospel message.”
—Pope John Paul II (b. 1920)
“...every woman who has any margin of time or money to spare should adopt some one public interest, some philanthropic undertaking, or some social agitation of reform, and give to that cause whatever time and work she may be able to afford ...”
—Frances Power Cobbe (1822–1904)
“Children, who play life, discern its true law and relations more clearly than men, who fail to live it worthily, but who think that they are wiser by experience, that is, by failure.”
—Henry David Thoreau (1817–1862)
“Whether lawyer, politician or executive, the American who knows what’s good for his career seeks an institutional rather than an individual identity. He becomes the man from NBC or IBM. The institutional imprint furnishes him with pension, meaning, proofs of existence. A man without a company name is a man without a country.”
—Lewis H. Lapham (b. 1935)