Pemberton's French Wine Coca was a coca wine created by the druggist John Stith Pemberton, the inventor of Coca-Cola. It was an alcoholic beverage, mixed with coca, kola nut and damiana.
French Wine Coca was marketed mostly to upper class intellectuals, afflicted with diseases believed to have been brought on by urbanization and Atlanta's increasingly competitive business environment. In an 1885 interview with the Atlanta Journal, Pemberton claimed the drink would benefit "scientists, scholars, poets, divines, lawyers, physicians, and others devoted to extreme mental exertion."
Famous quotes containing the words french and/or wine:
“Saigon was an addicted city, and we were the drug: the corruption of children, the mutilation of young men, the prostitution of women, the humiliation of the old, the division of the family, the division of the country—it had all been done in our name.... The French city ... had represented the opium stage of the addiction. With the Americans had begun the heroin phase.”
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“Go, eat your bread with enjoyment, and drink your wine with a merry heart; for God has long ago approved what you do.”
—Bible: Hebrew, Ecclesiastes 9:7.