Logo
Peace Now's logo was designed by Israeli graphic designer David Tartakover in 1978. The logo emerged from a poster created by Tartakover for a mass rally, held in what is now Rabin Square in Tel Aviv on 1 April 1978, titled "Peace Now." It became the name of the organization, the first political bumper sticker in Israel and it is still one of Israel's most popular stickers. Tartakover, commenting in 2006, said "The movement activists liked the logo, ut they thought there should also be a symbol. I told them it wasn't needed - this is the symbol. It took time until they understood that this was the first political sticker in Israel."
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