A Typology
A related article describes a typology of incentive programs. Online shopping programs of the sort described here tend to be consumer oriented points based or cash back programs. Traditional programs focus their proposition on extrinsic rewards {see also Extrinsic motivation}: cash back or a choice of attractive rewards. A variant, though not unique to online shopping programs, is the intrinsic reward. Cause related websites, much like affinity credit cards give their users the opportunity to donate the cash back / points to a charity, or to a school or to a club. Others still give their users a range of options. With consumer concern about climate change growing, a number of green rewards shopping portals have recently appeared. Instead of cash back or points these websites offer carbon credits (also known as carbon offsets) or green gadgets to encourage consumers to shop with particular retailers or make changes to their lifestyle.
Read more about this topic: Online Shopping Rewards