Online shopping rewards are a relatively new type of loyalty program.
The advent of online shopping has resulted in the rapid development of a large number of rewards programs that offer incentives for shopping. These programmes may be points-based (redeemable for products or vouchers), cashback, airline frequent flyer-miles-based, hotel points, donations to charity, or even carbon offsets.
These programmes are often presented to the consumer as coalitions of large numbers of retailers, but are probably better described as competitive loyalty programmes, to differentiate them from their precursors the original single retailer non-competitive loyalty program.
Read more about Online Shopping Rewards: History, The Marketing Model, A Typology, Criticisms
Famous quotes containing the words shopping and/or rewards:
“The new shopping malls make possible the synthesis of all consumer activities, not least of which are shopping, flirting with objects, idle wandering, and all the permutations of these.”
—Jean Baudrillard (b. 1929)
“Youth enters the world with very happy prejudices in her own favour. She imagines herself not only certain of accomplishing every adventure, but of obtaining those rewards which the accomplishment may deserve. She is not easily persuaded to believe that the force of merit can be resisted by obstinacy and avarice, or its lustre darkened by envy and malignity.”
—Samuel Johnson (1709–1784)