Online shopping rewards are a relatively new type of loyalty program.
The advent of online shopping has resulted in the rapid development of a large number of rewards programs that offer incentives for shopping. These programmes may be points-based (redeemable for products or vouchers), cashback, airline frequent flyer-miles-based, hotel points, donations to charity, or even carbon offsets.
These programmes are often presented to the consumer as coalitions of large numbers of retailers, but are probably better described as competitive loyalty programmes, to differentiate them from their precursors the original single retailer non-competitive loyalty program.
Read more about Online Shopping Rewards: History, The Marketing Model, A Typology, Criticisms
Famous quotes containing the words shopping and/or rewards:
“The most important fact about our shopping malls, as distinct from the ordinary shopping centers where we go for our groceries, is that we do not need most of what they sell, not even for our pleasure or entertainment, not really even for a sensation of luxury. Little in them is essential to our survival, our work, or our play, and the same is true of the boutiques that multiply on our streets.”
—Henry Fairlie (1924–1990)
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—Samuel Johnson (1709–1784)