Creation
Impressed with the ratings success of NBC's Another World, ABC sought out Another World writer Nixon to create a serial for them. Though Nixon's concept for the new series was "built along the classic soap formula of a rich family and a poor family," she was "tired of the restraints imposed by the WASPy, noncontroversial nature of daytime drama." One Life to Live would emphasize "the ethnic and socioeconomic diversity" of the characters in its fictional setting. Nixon would go on to create All My Children in 1970 and Loving in 1983.
The initial main titles of the series featured the image of a roaring fireplace, a visual representation of the originally proposed title — Between Heaven and Hell — ultimately changed to One Life to Live to avoid controversy. One Life to Live's first sponsor was the Colgate-Palmolive company, who also sponsored The Doctors. ABC bought the show from Nixon in December 1974 when they purchased all stock to her Creative Horizons, Inc. The show was originally a half-hour serial until it was expanded to 45 minutes on July 23, 1976, and to one hour on January 16, 1978.
Read more about this topic: One Life To Live
Famous quotes containing the word creation:
“We should always remember that the work of art is invariably the creation of a new world, so that the first thing we should do is to study that new world as closely as possible, approaching it as something brand new, having no obvious connection with the worlds we already know. When this new world has been closely studied, then and only then let us examine its links with other worlds, other branches of knowledge.”
—Vladimir Nabokov (1899–1977)
“The human spirit is itself the most wonderful fairy tale that can possibly be. What a magnificent world lies enclosed within our bosoms! No solar orbit hems it in, the inexhaustible wealth of the total visible creation is outweighed by its riches!”
—E.T.A.W. (Ernst Theodor Amadeus Wilhelm)
“The very austerity of the Brahmans is tempting to the devotional soul, as a more refined and nobler luxury. Wants so easily and gracefully satisfied seem like a more refined pleasure. Their conception of creation is peaceful as a dream.”
—Henry David Thoreau (1817–1862)