Creation
Impressed with the ratings success of NBC's Another World, ABC sought out Another World writer Nixon to create a serial for them. Though Nixon's concept for the new series was "built along the classic soap formula of a rich family and a poor family," she was "tired of the restraints imposed by the WASPy, noncontroversial nature of daytime drama." One Life to Live would emphasize "the ethnic and socioeconomic diversity" of the characters in its fictional setting. Nixon would go on to create All My Children in 1970 and Loving in 1983.
The initial main titles of the series featured the image of a roaring fireplace, a visual representation of the originally proposed title — Between Heaven and Hell — ultimately changed to One Life to Live to avoid controversy. One Life to Live's first sponsor was the Colgate-Palmolive company, who also sponsored The Doctors. ABC bought the show from Nixon in December 1974 when they purchased all stock to her Creative Horizons, Inc. The show was originally a half-hour serial until it was expanded to 45 minutes on July 23, 1976, and to one hour on January 16, 1978.
Read more about this topic: One Life To Live
Famous quotes containing the word creation:
“If we admit a thing so extraordinary as the creation of this world, it should seem that we admit something strange, and odd, and new to human apprehension, beyond any other miracle whatsoever.”
—George Berkeley (1685–1753)
“The creation of a world view is the work of a generation rather than of an individual, but we each of us, for better or for worse, add our brick to the edifice.”
—John Dos Passos (1896–1970)
“For me, the principal fact of life is the free mind. For good and evil, man is a free creative spirit. This produces the very queer world we live in, a world in continuous creation and therefore continuous change and insecurity. A perpetually new and lively world, but a dangerous one, full of tragedy and injustice. A world in everlasting conflict between the new idea and the old allegiances, new arts and new inventions against the old establishment.”
—Joyce Cary (1888–1957)