Creation
Impressed with the ratings success of NBC's Another World, ABC sought out Another World writer Nixon to create a serial for them. Though Nixon's concept for the new series was "built along the classic soap formula of a rich family and a poor family," she was "tired of the restraints imposed by the WASPy, noncontroversial nature of daytime drama." One Life to Live would emphasize "the ethnic and socioeconomic diversity" of the characters in its fictional setting. Nixon would go on to create All My Children in 1970 and Loving in 1983.
The initial main titles of the series featured the image of a roaring fireplace, a visual representation of the originally proposed title — Between Heaven and Hell — ultimately changed to One Life to Live to avoid controversy. One Life to Live's first sponsor was the Colgate-Palmolive company, who also sponsored The Doctors. ABC bought the show from Nixon in December 1974 when they purchased all stock to her Creative Horizons, Inc. The show was originally a half-hour serial until it was expanded to 45 minutes on July 23, 1976, and to one hour on January 16, 1978.
Read more about this topic: One Life To Live
Famous quotes containing the word creation:
“Today, each artist must undertake to invent himself, a lifelong act of creation that constitutes the essential content of the artist’s work. The meaning of art in our time flows from this function of self-creation. Art is the laboratory for making new men.”
—Harold Rosenberg (1906–1978)
“Poetry, at all times, exercises two distinct functions: it may reveal, it may unveil to every eye, the ideal aspects of common things ... or it may actually add to the number of motives poetic and uncommon in themselves, by the imaginative creation of things that are ideal from their very birth.”
—Walter Pater (1839–1894)
“Since we are assured that the all-wise Creator has observed the most exact proportions of number, weight and measure in the make of all things, the most likely way therefore to get any insight into the nature of those parts of the Creation which come within our observation must in all reason be to number, weigh and measure.”
—Stephen Hales (1677–1761)