Creation
Impressed with the ratings success of NBC's Another World, ABC sought out Another World writer Nixon to create a serial for them. Though Nixon's concept for the new series was "built along the classic soap formula of a rich family and a poor family," she was "tired of the restraints imposed by the WASPy, noncontroversial nature of daytime drama." One Life to Live would emphasize "the ethnic and socioeconomic diversity" of the characters in its fictional setting. Nixon would go on to create All My Children in 1970 and Loving in 1983.
The initial main titles of the series featured the image of a roaring fireplace, a visual representation of the originally proposed title — Between Heaven and Hell — ultimately changed to One Life to Live to avoid controversy. One Life to Live's first sponsor was the Colgate-Palmolive company, who also sponsored The Doctors. ABC bought the show from Nixon in December 1974 when they purchased all stock to her Creative Horizons, Inc. The show was originally a half-hour serial until it was expanded to 45 minutes on July 23, 1976, and to one hour on January 16, 1978.
Read more about this topic: One Life To Live
Famous quotes containing the word creation:
“Humility like darkness reveals the heavenly lights. The shadows of poverty and meanness gather around us, “and lo! creation widens to our view.””
—Henry David Thoreau (1817–1862)
“I do not, like the Fundamentalists, believe that creation stopped six thousand years ago after a week of hard work. Creation is going on all the time.”
—George Bernard Shaw (1856–1950)
“For me, the principal fact of life is the free mind. For good and evil, man is a free creative spirit. This produces the very queer world we live in, a world in continuous creation and therefore continuous change and insecurity. A perpetually new and lively world, but a dangerous one, full of tragedy and injustice. A world in everlasting conflict between the new idea and the old allegiances, new arts and new inventions against the old establishment.”
—Joyce Cary (1888–1957)