Nouveau Riche

The term nouveau riche (French: “new rich” ), describes rich people who acquired their wealth within their own generations; the equivalent English term is (the) new rich. Sociologically, nouveau riche describes the man or woman who previously had belonged to a lower social class and economic stratum (rank) within that class; and that the new money — which constitutes his or her wealth — allowed upward social mobility and provided the means for conspicuous consumption, the buying of goods and services that signal membership in an upper class. As a pejorative term, nouveau riche effects distinctions of type, the given stratum within a social class; hence, among the rich people of a social class, nouveau riche describes the vulgarity and ostentation of the new-rich man and woman who lack the worldy experience and the system of values of Old Money, of inherited wealth, such as the patriciate and the gentry.

Read more about Nouveau Riche:  History, Social Status, Inter-class Stereotypes

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