System Sales and Marketing
| Date | Japan | Americas | Other | Total |
|---|---|---|---|---|
| 2011-09-30 | 32.92 million | 56.19 million | 59.90 million | 149.00 million |
| 2011-12-31 | 32.96 million | 57.48 million | 60.61 million | 151.06 million |
| 2012-03-31 | 32.98 million | 57.76 million | 60.78 million | 151.52 million |
| 2012-06-30 | 32.99 million | 58.15 million | 60.91 million | 152.05 million |
| 2012-09-30 | 32.99 million | 58.54 million | 60.97 million | 152.50 million |
The system's promotional slogans revolve around the word "Touch" in almost all countries, with the North American slogan being "Touching is good." The Nintendo DS was seen by many analysts to be in the same market as Sony's PlayStation Portable, although representatives from both companies have said that each system targets a different audience. At the time of its release in the United States, the Nintendo DS retailed for US $149.99. The price dropped to US$129.99 on August 21, 2005, one day before the anticipated North American releases of Nintendogs and Advance Wars: Dual Strike It is currently US$99.99. At one point, Time magazine awarded the DS with a Gadget of the Week award. Nine official colors of the Nintendo DS were available through standard retailers. Titanium (silver and black) were available worldwide, Electric Blue was exclusive to North and Latin America. There was also a red version of the DS which was bundled with the game Mario Kart DS. Graphite Black, Pure White, Turquoise Blue, and Candy Pink were available in Japan. Mystic Pink and Cosmic Blue were available in Australia and New Zealand. Japan's Candy Pink and Australia's Cosmic Blue were also available in Europe and North America through a Nintendogs bundle, although the colors are just referred to as pink and blue; however, these colors were only available for the original style Nintendo DS; a different and more-limited set of colors have been used for the Nintendo DS Lite.
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