Image
The product's mascot is the character Mr. Clean. In 1957, Harry Barnhart conceived the idea and Ernie Allen in the art department at the advertising agency Tatham-Laird & Kudner in Chicago, Illinois drew Mr. Clean as a muscular, tanned, bald man who cleans things very well.
According to Procter & Gamble, the original model for the image of Mr. Clean was a United States Navy sailor from the city of Pensacola, Florida, although some people may think he is a genie based on his earring, folded arms, and tendency to appear magically at the appropriate time. Hal Mason, the head animator at Cascade Pictures in Hollywood, California modified the existing artwork in print advertising to be more readily used for the television commercials written, produced, and directed by Thomas Scott Cadden. (Cadden also wrote the words and music for the original Mr. Clean jingle — see below.) The first actor to portray Mr. Clean in live action television commercials was House Peters, Jr..
Mr. Clean has always smiled, except for a brief time in the mid-1960s during the "Mean Mr. Clean" series of ads when he was frowning because he hated dirt. Although Mr. Clean is the strong, silent type, he did speak once in a television commercial where live actor (Mark Dana) appeared playing Mr. Clean in a suit-and-tie in the mid-1960s.
Mr. Clean appeared (with permission) on the September 2010 cover of Biz X Magazine.
Read more about this topic: Mr. Clean
Famous quotes containing the word image:
“It is indeed typical that you Earth people refuse to believe in the superiority of any world but your own. Children looking into a magnifying glass, imagining the image you see is the image of your true size.”
—Franklin Coen. Joseph Newman. The Monitor (Douglas Spencer)
“That myth—that image of the madonna-mother—has disabled us from knowing that, just as men are more than fathers, women are more than mothers. It has kept us from hearing their voices when they try to tell us their aspirations . . . kept us from believing that they share with men the desire for achievement, mastery, competence—the desire to do something for themselves.”
—Lillian Breslow Rubin (20th century)
“Thou shalt not, it is said, make unto thee any graven image of God. The same commandment should apply when God is taken to mean the living part of every human being, the part that cannot be grasped. It is a sin that, however much it is committed against us, we almost continually commit ourselves—Except when we love.”
—Max Frisch (1911–1991)