Image
The product's mascot is the character Mr. Clean. In 1957, Harry Barnhart conceived the idea and Ernie Allen in the art department at the advertising agency Tatham-Laird & Kudner in Chicago, Illinois drew Mr. Clean as a muscular, tanned, bald man who cleans things very well.
According to Procter & Gamble, the original model for the image of Mr. Clean was a United States Navy sailor from the city of Pensacola, Florida, although some people may think he is a genie based on his earring, folded arms, and tendency to appear magically at the appropriate time. Hal Mason, the head animator at Cascade Pictures in Hollywood, California modified the existing artwork in print advertising to be more readily used for the television commercials written, produced, and directed by Thomas Scott Cadden. (Cadden also wrote the words and music for the original Mr. Clean jingle — see below.) The first actor to portray Mr. Clean in live action television commercials was House Peters, Jr..
Mr. Clean has always smiled, except for a brief time in the mid-1960s during the "Mean Mr. Clean" series of ads when he was frowning because he hated dirt. Although Mr. Clean is the strong, silent type, he did speak once in a television commercial where live actor (Mark Dana) appeared playing Mr. Clean in a suit-and-tie in the mid-1960s.
Mr. Clean appeared (with permission) on the September 2010 cover of Biz X Magazine.
Read more about this topic: Mr. Clean
Famous quotes containing the word image:
“For the Lord thy God is a jealous God among you.”
—Bible: Hebrew Deuteronomy, 6:15.
The words are also found in Exodus 20:5, referring to the second commandment: “Thou shalt not make unto thee any graven image ... for I the Lord thy God am a jealous God, visiting the iniquity of the fathers upon the children unto the third and fourth generation of them that hate me.”
“Who can wonder that the world is known
So well by man, since himself is one?
The same composure in his form is shewed,
And man’s the little image of the God.”
—Marcus Manilius (10 B.C.–A.D. 30)
“... But all the feelings that evoke in us the joy or the misfortune of a real person are only produced in us through the intermediary of an image of that joy or that misfortune; the ingeniousness of the first novelist was in understanding that, in the apparatus of our emotions, since the image is the only essential element, the simplification which consists of purely and simply suppressing the factual characters is a definitive improvement.”
—Marcel Proust (1871–1922)