A mission statement is a statement of the purpose of a company, organization or person, its reason for existing.
The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. It provides "the framework or context within which the company's strategies are formulated."
Read more about Mission Statement: Contents, Constitutions
Famous quotes containing the words mission and/or statement:
“Not in vain is Ireland pouring itself all over the earth. Divine Providence has a mission for her children to fulfill; though a mission unrecognized by political economists. There is ever a moral balance preserved in the universe, like the vibrations of the pendulum. The Irish, with their glowing hearts and reverent credulity, are needed in this cold age of intellect and skepticism.”
—Lydia M. Child (1802–1880)
“Children should know there are limits to family finances or they will confuse “we can’t afford that” with “they don’t want me to have it.” The first statement is a realistic and objective assessment of a situation, while the other carries an emotional message.”
—Jean Ross Peterson (20th century)