A mission statement is a statement of the purpose of a company, organization or person, its reason for existing.
The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. It provides "the framework or context within which the company's strategies are formulated."
Read more about Mission Statement: Contents, Constitutions
Famous quotes containing the words mission and/or statement:
“Man is eminently a storyteller. His search for a purpose, a cause, an ideal, a mission and the like is largely a search for a plot and a pattern in the development of his life story—a story that is basically without meaning or pattern.”
—Eric Hoffer (1902–1983)
“He has the common feeling of his profession. He enjoys a statement twice as much if it appears in fine print, and anything that turns up in a footnote ... takes on the character of divine revelation.”
—Margaret Halsey (b. 1910)