A mission statement is a statement of the purpose of a company, organization or person, its reason for existing.
The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. It provides "the framework or context within which the company's strategies are formulated."
Read more about Mission Statement: Contents, Constitutions
Famous quotes containing the words mission and/or statement:
“Perhaps the mission of those who love mankind is to make people laugh at the truth, to make truth laugh, because the only truth lies in learning to free ourselves from insane passion for the truth.”
—Umberto Eco (b. 1932)
“One is apt to be discouraged by the frequency with which Mr. Hardy has persuaded himself that a macabre subject is a poem in itself; that, if there be enough of death and the tomb in one’s theme, it needs no translation into art, the bold statement of it being sufficient.”
—Rebecca West (1892–1983)