A mission statement is a statement of the purpose of a company, organization or person, its reason for existing.
The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. It provides "the framework or context within which the company's strategies are formulated."
Read more about Mission Statement: Contents, Constitutions
Famous quotes containing the words mission and/or statement:
“When you’re dealing with monkeys, you’ve got to expect some wrenches.”
—Alvah Bessie, Ranald MacDougall, and Lester Cole. Raoul Walsh. Captain Nelson, Objective Burma, giving a subaltern a mission (1945)
“He has the common feeling of his profession. He enjoys a statement twice as much if it appears in fine print, and anything that turns up in a footnote ... takes on the character of divine revelation.”
—Margaret Halsey (b. 1910)