A mission statement is a statement of the purpose of a company, organization or person, its reason for existing.
The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. It provides "the framework or context within which the company's strategies are formulated."
Read more about Mission Statement: Contents, Constitutions
Famous quotes containing the words mission and/or statement:
“We never can tell how our lives may work to the account of the general good, and we are not wise enough to know if we have fulfilled our mission or not.”
—Ellen Henrietta Swallow Richards (1842–1911)
“Eroticism has its own moral justification because it says that pleasure is enough for me; it is a statement of the individual’s sovereignty.”
—Mario Vargas Llosa (b. 1936)