A mission statement is a statement of the purpose of a company, organization or person, its reason for existing.
The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. It provides "the framework or context within which the company's strategies are formulated."
Read more about Mission Statement: Contents, Constitutions
Famous quotes containing the words mission and/or statement:
“Every Age has its own peculiar faith.... Any attempt to translate into facts the mission of one Age with the machinery of another, can only end in an indefinite series of abortive efforts. Defeated by the utter want of proportion between the means and the end, such attempts might produce martyrs, but never lead to victory.”
—Giuseppe Mazzini (1805–1872)
“Eroticism has its own moral justification because it says that pleasure is enough for me; it is a statement of the individual’s sovereignty.”
—Mario Vargas Llosa (b. 1936)