Marketing Research - Comparison With Other Forms of Business Research

Comparison With Other Forms of Business Research

Other forms of business research include:

  • Market research is broader in scope and examines all aspects of a business environment. It asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment (see environmental scanning). Sometimes the term refers more particularly to the financial analysis of companies, industries, or sectors. In this case, financial analysts usually carry out the research and provide the results to investment advisors and potential investors.
  • Product research - This looks at what products can be produced with available technology, and what new product innovations near-future technology can develop (see new product development).
  • Advertising research - is a specialized form of marketing research conducted to improve the efficacy of advertising. Copy testing, also known as "pre-testing," is a form of customized research that predicts in-market performance of an ad before it airs, by analyzing audience levels of attention, brand linkage, motivation, entertainment, and communication, as well as breaking down the ad’s flow of attention and flow of emotion. Pre-testing is also used on ads still in rough (ripomatic or animatic) form. (Young, p. 213)

Read more about this topic:  Marketing Research

Famous quotes containing the words comparison with, comparison, forms, business and/or research:

    He was a superior man. He did not value his bodily life in comparison with ideal things. He did not recognize unjust human laws, but resisted them as he was bid. For once we are lifted out of the trivialness and dust of politics into the region of truth and manhood.
    Henry David Thoreau (1817–1862)

    But the best read naturalist who lends an entire and devout attention to truth, will see that there remains much to learn of his relation to the world, and that it is not to be learned by any addition or subtraction or other comparison of known quantities, but is arrived at by untaught sallies of the spirit, by a continual self-recovery, and by entire humility.
    Ralph Waldo Emerson (1803–1882)

    I am not so foolish as to declaim against forms. Forms are as essential as bodies; but to exalt particular forms, to adhere to one form a moment after it is outgrown, is unreasonable, and it is alien to the spirit of Christ.
    Ralph Waldo Emerson (1803–1882)

    They that go down to the sea in ships, that do business in great waters, these see the works of the Lord and his wonders in the deep.
    Bible: Hebrew Psalms 107:23-24.

    The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is “What does a woman want?”
    Sigmund Freud (1856–1939)