Qualitative Marketing Research

Qualitative marketing research is a set of research techniques, used in marketing and the social sciences, in which data is obtained from a relatively small group of respondents and not analyzed with inferential statistics. This differentiates it from quantitative analyzed for statistical significance.

Read more about Qualitative Marketing Research:  The Main Types of Qualitative Research Are, Newer Methods, Ethics in Qualitative Marketing Research

Famous quotes containing the words qualitative and/or research:

    You ask: What is it that philosophers have called qualitative states? I answer, only half in jest: As Louis Armstrong is said to have said when asked what jazz is, ‘If you got to ask, you ain’t never gonna get to know.’
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