Qualitative marketing research is a set of research techniques, used in marketing and the social sciences, in which data is obtained from a relatively small group of respondents and not analyzed with inferential statistics. This differentiates it from quantitative analyzed for statistical significance.
Read more about Qualitative Marketing Research: The Main Types of Qualitative Research Are, Newer Methods, Ethics in Qualitative Marketing Research
Famous quotes containing the words qualitative and/or research:
“You ask: What is it that philosophers have called qualitative states? I answer, only half in jest: As Louis Armstrong is said to have said when asked what jazz is, ‘If you got to ask, you ain’t never gonna get to know.’”
—Ned Block (b. 1942)
“The research on gender and morality shows that women and men looked at the world through very different moral frameworks. Men tend to think in terms of “justice” or absolute “right and wrong,” while women define morality through the filter of how relationships will be affected. Given these basic differences, why would men and women suddenly agree about disciplining children?”
—Ron Taffel (20th century)