Qualitative marketing research is a set of research techniques, used in marketing and the social sciences, in which data is obtained from a relatively small group of respondents and not analyzed with inferential statistics. This differentiates it from quantitative analyzed for statistical significance.
Read more about Qualitative Marketing Research: The Main Types of Qualitative Research Are, Newer Methods, Ethics in Qualitative Marketing Research
Famous quotes containing the words qualitative and/or research:
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