Theme Song
In the earliest commercials, Lucky Charms cereal had no theme song; the action was accompanied by a light instrumental "Irish" tune. Before long, however, a simple two-line tag was added:
- Frosted Lucky Charms,
- They're magically delicious!
This simple closer, with the kids usually singing the first line and Lucky singing the second, remained into the '80s. Then, with the addition of the purple horseshoe marbit, it was extended into a jingle that describes the contents of the box.
Read more about this topic: Lucky Charms
Famous quotes containing the words theme and/or song:
“This is certainly not the place for a discourse about what festivals are for. Discussions on this theme were plentiful during that phase of preparation and on the whole were fruitless. My experience is that discussion is fruitless. What sets forth and demonstrates is the sight of events in action, is living through these events and understanding them.”
—Doris Lessing (b. 1919)
“There’s something wonderfully exciting about the quiet sing song of an aeroplane overhead with all the guns in creation lighting out at it, and searchlights feeling their way across the sky like antennae, and the earth shaking snort of the bombs and the whimper of shrapnel pieces when they come down to patter on the roof.”
—John Dos Passos (1896–1970)