Louis Vuitton - Brand

Brand

The Louis Vuitton brand and the famous LV monogram are among the world's most valuable brands. According to a Millward Brown 2010 study, Louis Vuitton is the world's 29th most valuable brand, right after Gillette and before Wells Fargo. The brand itself is estimated to be worth over USD $19 billion. For the sixth consecutive year, Louis Vuitton still at number one of ten most powerful brand published by the Millward Brown Optimor's 2011 BrandZ study with value of $24.3 billion. It was more than double value from the second rank.

Louis Vuitton is one of the most counterfeited brands in the fashion world due to its image as a status symbol. Ironically, the signature Monogram Canvas was created to prevent counterfeiting. In 2004, Louis Vuitton fakes accounted for 18% of counterfeit accessories seized in the European Union.

The company takes counterfeiting seriously, and employs a team of lawyers and special investigation agencies, actively pursuing offenders through the courts worldwide, and allocating about half of its budget of communications to counteract counterfeiting of its goods. LVMH (Vuitton's parent company) further confirmed this by stating that "some 60 people at various levels of responsibility working full-time on anti-counterfeiting in collaboration with a wide network of outside investigators and a team of lawyers." In a further effort, the company closely controls the distribution of its products. Until the 1980s, Vuitton products were widely sold in department stores (e.g., Neiman Marcus and Saks Fifth Avenue). Today, Vuitton products are primarily available at authentic Louis Vuitton boutiques, with a small number of exceptions. These boutiques are commonly found in upscale shopping districts or inside luxury department stores. The boutiques within department stores operate independently from the department and have their own LV managers and employees. LV has recently launched an online store, through its main website, as an authorized channel to market its products.

Read more about this topic:  Louis Vuitton

Famous quotes containing the word brand:

    To a maiden true he’ll give his hand,
    Hey lillie, ho lillie lallie,
    To the king’s daughter o’ fair England,
    To a prize that was won by a slain brother’s brand,
    I’ the brave nights so early.
    —Unknown. Earl Brand (l. 67–71)

    The question mark is alright when it is all alone when it
    is used as a brand on cattle or when it could be used
    in decoration but connected with writing it is
    completely entirely completely uninteresting.... A
    question is a question, anybody can know that a
    question is a question and so why add to it the
    question mark when it is already there when the
    question is already there in the writing.
    Gertrude Stein (1874–1946)

    Happiness is always a by-product. It is probably a matter of temperament, and for anything I know it may be glandular. But it is not something that can be demanded from life, and if you are not happy you had better stop worrying about it and see what treasures you can pluck from your own brand of unhappiness.
    Robertson Davies (b. 1913)