Kashi (company)

Kashi (company)

Kashi ( /ˈkæʃi/) is an American food company. Founded in October 1984 by Philip and Gayle Tauber, the La Jolla-based company sought a nutritionally balanced breakfast and began experimenting with different whole grains and seeds. Kashi was purchased by Kellogg Company in 2000 and is independently operated in La Jolla, California.

After considering names such as "Gold'n Grains" and "Graino", the company decided on Kashi, a synthesis of "kashruth" (kosher) and "Kushi", the last name of the Japanese couple who introduced the macrobiotic dietary regimen to America.

Kashi specializes in breakfast cereals; energy bars; crackers; frozen entrées including pizza and breakfast foods; as well as snack foods. The company advertises their products as containing a blend of seven whole grains and sesame and emphasizes high protein and fiber content.