Organic Initiatives and The Kashi Commitment
Kashi launched its first USDA organic cereals, Strawberry Fields and Cranberry Sunshine, in 2002 as part of its Organic Promise line. Since 2005, it has nearly tripled its use of organic ingredients.
On April 30, 2012, Kashi introduced its “Kashi Commitment,” an initiative to increase the use of organic ingredients and partner with The Non-GMO Project. Kashi states that, based on pounds, “by the end of 2015 over half of food will be Non-GMO Project Verified” and that they will “continue to increase the use of organic ingredients where possible” while maintaining a focus on positive nutrition.
As of August 2012, nine Kashi products are Non-GMO Project Verified. Kashi currently stands as the largest seller of Non-GMO Project Verified ready-to-eat cereal and the widest distributor of organic cereals in U.S. grocery stores. In a press release, Kashi refers to its “unique position to fundamentally increase the scale of non-GMO and organic supply chains in the U.S. food system.”
Read more about this topic: Kashi (company)
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