Jive Records - Distribution

Distribution

Upon its launch, US distribution was handled by Arista Records until 1987. Following the creation of BMG the same year, distribution of Jive switched to RCA Records. Jive's distribution deal with RCA expired in 1991, at which time BMG purchased a large minority stake Zomba's records division (including Jive) and became its distributor. In the mid nineties, Jive's distribution network varied from region to region. Depending on the territory, distribution may have been with BMG, Virgin, Zomba's own distribution company, or other smaller independent labels. When Zomba was purchased by BMG, BMG became the sole worldwide distributor again. Between 2004 and late 2008, distribution switched to Sony BMG in accordance with the merger of Sony and BMG. Since early 2009, Sony Music Entertainment became the sole distributor of Jive because of its purchase of BMG's stake in the 2004–2008 venture between the two companies.

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