Career
Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.
He is the founder and president of the international marketing strategy firm “Trout and Partners”. The firm is represented in offices in many countries worldwide including emerging markets. Trout has worked with a number of different client companies, including "AT&T, Apple, Citicorp, General Electric, Hewlett-Packard, IBM, Pfizer, Proctor & Gamble, Southwest Airlines and Xerox". When working with pizza chain Papa John's, Trout was majorly involved in the invention of the chain's slogan "better ingredients, better pizza".
In the fall of 2002, Trout began working with the United States Department of State in order to "train new diplomats in the art of projecting a positive image of America overseas" as a part of the Brand America campaign, which sought to improve public opinion about the upcoming Iraq War.
Read more about this topic: Jack Trout
Famous quotes containing the word career:
“They want to play at being mothers. So let them. Expressing tenderness in their own way will not prevent girls from enjoying a successful career in the future; indeed, the ability to nurture is as valuable a skill in the workplace as the ability to lead.”
—Anne Roiphe (20th century)
“The 19-year-old Diana ... decided to make her career that of wife. Today that can be a very, very iffy line of work.... And what sometimes happens to the women who pursue it is the best argument imaginable for teaching girls that they should always be able to take care of themselves.”
—Anna Quindlen (b. 1952)
“I restore myself when I’m alone. A career is born in public—talent in privacy.”
—Marilyn Monroe (1926–1962)