Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.
Read more about Jack Trout: Career, Bibliography
Famous quotes containing the words jack and/or trout:
“This is the maiden all forlorn
That milked the cow with the crumpled horn”
—Mother Goose (fl. 17th–18th century. The House That Jack Built (l. 22–23)
“The heart beats thick,
Big trout muscle out of the dead cold;”
—Ted Hughes (b. 1930)
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