Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.
Read more about Jack Trout: Career, Bibliography
Famous quotes containing the words jack and/or trout:
“Personally I think we’re over-specialized. Why it’s getting so we have experts who concentrate only on the lower section of a specimen’s left ear.”
—Martin Berkeley, and Jack Arnold. Prof. Clete Ferguson (John Agar)
“Bulldozed by Luther and Weyerhaeuser
Crosscut and chainsaw
squareheads and finns
high-lead and cat-skidding
Trees down
Creeks choked, trout killed, roads.”
—Gary Snyder (b. 1930)
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