Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.
Read more about Jack Trout: Career, Bibliography
Famous quotes containing the words jack and/or trout:
“Jack and Jill
Went up the hill,
To fetch a pail of water;
Jack fell down,
And broke his crown,
And Jill came tumbling after.”
—Mother Goose (fl. 17th18th century. Jack and Jill (l. 16)
“Theres no taking trout with dry breeches.”
—Miguel De Cervantes (15471616)
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