Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.
Read more about Jack Trout: Career, Bibliography
Famous quotes containing the words jack and/or trout:
“This is the cat
That killed the rat”
—Mother Goose (fl. 17th–18th century. The House That Jack Built (l. 7–8)
“The heart beats thick,
Big trout muscle out of the dead cold;”
—Ted Hughes (b. 1930)
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