Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.
Read more about Jack Trout: Career, Bibliography
Famous quotes containing the words jack and/or trout:
“Be not a Jack of all trades, but a master of one.”
—Chinese proverb.
“There’s no taking trout with dry breeches.”
—Miguel De Cervantes (1547–1616)
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