Identity
Between 1 January 1993 and 5 September 1999, Westcountry's presentation featured that of a large 'W' shape on a frosted screen over a background video of a nature scene. The idents were made so that the scene could only be seen clearly through the 'W' shape. Accompanying the video was a trill little jingle featuring string and flute instruments. This presentational package lasted throughout the whole period, with the only change that of a form-up added made out of diagonal lines.
From 6 September 1999 however, the look changed drastically, as the Carlton 'Star' ident package was launched on the network. The look, featuring a start up film involving hearts would flash out to reveal the Carlton name over a spinning star background. The Westcountry name was only used on the news programme Westcountry Live. This package lasted until the 28 October 2002, when regional continuity was lost.
In its place, a national ITV1 branding package, with local idents featuring the ITV1 logo on the left hand side of the screen with Carlton logo below. This remained until the beginning of 2004, when the Carlton name was removed from regional idents, which instead featured four colour cubes randomly located in a scene from the region. The ITV1 logo was located in the bottom right corner with the caption ITV1 for the Westcountry located beneath. Following the 2004 ITV rebranding, the new local ident featured the national ident of three cubes containg the letters 'ITV' above a large cube '1', with the addition of the region name below. A few blunders occurred however. To begin with, Westcountry's local ident had the word West beneath which was later replaced as West Country. The ident was finally amended to show the right name at approximately the same time that regional idents were abandoned. The Westcountry brand has disappeared from screens and the news service.
Read more about this topic: ITV Westcountry
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