The Independent Television Authority (ITA) is a defunct agency created by the Television Act 1954 to supervise the creation of "Independent Television" (ITV), the first commercial television network in the United Kingdom. The ITA was responsible for determining the location, constructing, building, and operating the transmission stations used by the ITV network, as well as determining the franchise areas and awarding the franchises for each regional commercial broadcaster. The Authority began its operations on 4 August 1954, a mere four days after the Television Act received Royal Assent, under the Chairmanship of Sir Kenneth Clark. The Authority's first Director General, Sir Robert Fraser was appointed by Clark a month later on 14 September.
The physics of VHF broadcasting meant that a comparatively small number of transmitters could cover the majority of the population of Britain, if not the bulk of the area of the country. The ITA determined that the first three franchise areas would cover the London area, the English Midlands, and the North of England (basically the Lancashire/Yorkshire belt of industrial cities from Liverpool to Hull, with the surrounding countryside). All three franchise areas would be awarded on a divided weekday/weekend basis, and it was planned that the franchise holders for these areas would produce the great bulk of network programmes, while the companies given the smaller franchises would produce mainly local programmes for their area only.
Read more about Independent Television Authority: Franchises, Changes From 1972
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