History
In 1911, in Rímac, one of Lima's oldest and most traditional neighborhoods, an immigrant English family began a small bottling company under their family name, Lindley. In 1928, the company was formally chartered in Peru as Corporación José R. Lindley S.A., whereupon Joseph R. Lindley became its first General Manager.
By the early 1930s, the company had a line of ten flavors of soda including Orange Squash, Lemon Squash, Champagne Cola, and Cola Rosada. In 1935, on the occasion of the 400th anniversary of Lima's founding, Lindley introduced what was to become its most noted product, Inca Kola, whose flavor was based on Lemon Verbena (Spanish: Verbena de Indias or Cedrón). He had experimented with various mixtures, other ingredients and levels of carbonation until finally, he came up with this combination of thirteen special plant derived flavors. The company launched "Inca Kola" under the slogan "There is only one Inca Kola and it's like no other" (Inca Kola sólo hay una y no se parece a ninguna).
By the mid 1940s, Inca Kola was a market leader in Lima due to an aggressive advertising campaign appealing to the prevalence of Peruvian nationalism among the population. Bottling volume expanded greatly, growing steadily and positioning it as a traditional Peruvian drink, using national and indigenous iconography and images. This advertising campaign appealing to nationalism was so successful that some Peruvians believe it is their "national duty" to drink only Inca Kola and some Peruvians even believe that it a "sacrilege" to drink any other soda.
Inca Kola reached levels of 38% market penetration by 1970, eclipsing all other carbonated drinks in Peru and firmly establishing itself as "Peru's Drink" (La Bebida del Perú). A common logo in the late 1970s and early 1980s featured the slogan "Made of National Flavor!" (¡De Sabor Nacional!), later changed to "The taste of Peru" (El Sabor del Perú).
On January 22, 2009, Inca Kola partnered with D'Onofrio, an iconic Peruvian ice cream brand owned by Nestlé, to launch an Inca Kola flavored ice pop.
In the United States, Inca Kola is manufactured by the Coca-Cola company and sold in supermarkets in 2-liter (68 US fl oz) bottles, cans, and individual bottles.
Read more about this topic: Inca Kola
Famous quotes containing the word history:
“Literary works cannot be taken over like factories, or literary forms of expression like industrial methods. Realist writing, of which history offers many widely varying examples, is likewise conditioned by the question of how, when and for what class it is made use of.”
—Bertolt Brecht (1898–1956)
“No one can understand Paris and its history who does not understand that its fierceness is the balance and justification of its frivolity. It is called a city of pleasure; but it may also very specially be called a city of pain. The crown of roses is also a crown of thorns. Its people are too prone to hurt others, but quite ready also to hurt themselves. They are martyrs for religion, they are martyrs for irreligion; they are even martyrs for immorality.”
—Gilbert Keith Chesterton (1874–1936)
“Man watches his history on the screen with apathy and an occasional passing flicker of horror or indignation.”
—Conor Cruise O’Brien (b. 1917)