Company and Brand History
The Minnesota Valley Canning Company was founded in 1903 in Le Sueur, Minnesota. The brand "Green Giant" was originally used for a large variety of pea, "Green Giant Great Big Tender Peas", in 1925. The figure of a giant was introduced in 1928. The company was renamed to the Green Giant Company in 1950. In 1979, it merged with the The Pillsbury Company, and in 2001, the group was acquired by General Mills.
Read more about this topic: Green Giant
Famous quotes containing the words company, brand and/or history:
“Were too unseparate. And going home
From company means coming to our senses.”
—Robert Frost (18741963)
“Why does your brand so drop with blood,
Edward, Edward?”
—Unknown. Edward (l. 12)
“Culture, the acquainting ourselves with the best that has been known and said in the world, and thus with the history of the human spirit.”
—Matthew Arnold (18221888)