Green Giant - Company and Brand History

Company and Brand History

The Minnesota Valley Canning Company was founded in 1903 in Le Sueur, Minnesota. The brand "Green Giant" was originally used for a large variety of pea, "Green Giant Great Big Tender Peas", in 1925. The figure of a giant was introduced in 1928. The company was renamed to the Green Giant Company in 1950. In 1979, it merged with the The Pillsbury Company, and in 2001, the group was acquired by General Mills.

Read more about this topic:  Green Giant

Famous quotes containing the words company, brand and/or history:

    Mrs. Mirvan says we are not to walk in [St. James’s] Park again next Sunday ... because there is better company in Kensington Gardens; but really, if you had seen how every body was dressed, you would not think that possible.
    Frances Burney (1752–1840)

    Don’t waste time trying to break a man’s heart; be satisfied if you can just manage to chip it in a brand new place.
    Helen Rowland (1875–1950)

    At present cats have more purchasing power and influence than the poor of this planet. Accidents of geography and colonial history should no longer determine who gets the fish.
    Derek Wall (b. 1965)