Company and Brand History
The Minnesota Valley Canning Company was founded in 1903 in Le Sueur, Minnesota. The brand "Green Giant" was originally used for a large variety of pea, "Green Giant Great Big Tender Peas", in 1925. The figure of a giant was introduced in 1928. The company was renamed to the Green Giant Company in 1950. In 1979, it merged with the The Pillsbury Company, and in 2001, the group was acquired by General Mills.
Read more about this topic: Green Giant
Famous quotes containing the words company, brand and/or history:
“Mrs. Mirvan says we are not to walk in [St. James’s] Park again next Sunday ... because there is better company in Kensington Gardens; but really, if you had seen how every body was dressed, you would not think that possible.”
—Frances Burney (1752–1840)
“Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.”
—Nadine Gordimer (b. 1923)
“Systematic philosophical and practical anti-intellectualism such as we are witnessing appears to be something truly novel in the history of human culture.”
—Johan Huizinga (1872–1945)