Green Giant - Company and Brand History

Company and Brand History

The Minnesota Valley Canning Company was founded in 1903 in Le Sueur, Minnesota. The brand "Green Giant" was originally used for a large variety of pea, "Green Giant Great Big Tender Peas", in 1925. The figure of a giant was introduced in 1928. The company was renamed to the Green Giant Company in 1950. In 1979, it merged with the The Pillsbury Company, and in 2001, the group was acquired by General Mills.

Read more about this topic:  Green Giant

Famous quotes containing the words company, brand and/or history:

    There is no such thing as “the Queen’s English.” The property has gone into the hands of a joint stock company and we own the bulk of the shares!
    Mark Twain [Samuel Langhorne Clemens] (1835–1910)

    This brand of soap has the same smell as once in the big
    House he visited when he was eight:
    Louis MacNeice (1907–1963)

    I saw the Arab map.
    It resembled a mare shuffling on,
    dragging its history like saddlebags,
    nearing its tomb and the pitch of hell.
    Adonis [Ali Ahmed Said] (b. 1930)