In classical mechanics, the gravitational potential at a location is equal to the work (energy transferred) per unit mass that is done by the force of gravity to move an object to a fixed reference location. It is analogous to the electric potential with mass playing the role of charge. By convention, the reference location is usually taken at infinity, so the gravitational potential is zero infinitely far away from any mass and negative at any finite distance.
In mathematics the gravitational potential is also known as the Newtonian potential and is fundamental in the study of potential theory.
Read more about Gravitational Potential: Potential Energy, Mathematical Form, Spherical Symmetry, General Relativity, Multipole Expansion, Numerical Values
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