Release
The film's initial theatrical release in Japan was accompanied by Hayao Miyazaki's much more lighthearted My Neighbor Totoro as a double feature. In commercial terms, the theatrical release was a failure. While the two films were marketed toward children and their parents, the rather stark nature of Grave of the Fireflies turned away most audiences. However, Totoro merchandise, particularly the stuffed animals of Totoro and Catbus, sold extremely well after the film and made overall profits for the company to the extent that it stabilized subsequent productions of Studio Ghibli.
Grave of the Fireflies is the only Ghibli film that The Walt Disney Company never had distribution rights to in the United States, since the film was not produced by parent company Tokuma Shoten, but by Shinchosha, the publisher of the original novel. Grave of the Fireflies was released in the U.S. by Central Park Media in a two-disc DVD set. The first disc contains the uncut film in both an English dub and the original Japanese with English subtitles as well as the film's storyboards. The second disc contains several extras, including a retrospective on the author of the original book, an interview with Director Isao Takahata, and an interview with well-known critic Roger Ebert, who has expressed his admiration for the film on several occasions. Following the 2009 bankruptcy and liquidation of Central Park Media, A.D.V. Films acquired the license to Grave of the Fireflies and re-released it to DVD on July 7, 2009. Following the shutdown and rebranding of ADV in 2009, their successor, Sentai Filmworks, rescued the film and released a remastered DVD on March 6, 2012, and plans on releasing the film on digital outlets. A Blu-ray edition will be released on November 20, 2012, featuring an all-new English dub produced by Seraphim Digital.
Read more about this topic: Grave Of The Fireflies
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