History
Georgie Pie was the brainchild of Tom Ah Chee, who opened New Zealand's first supermarket (Foodtown Otahuhu, 1958). The first restaurant was opened in Kelston, Auckland in 1977. In 1994, plans were announced to open 25 new outlets per year, with a goal of 114 operating restaurants by the end of 1998. The chain came to prominence in the early 1990s with its $1, $2, $3, and $4 "Funtastic Value" menu, including the popular $1 "Small Pie." At its peak, the chain employed about 1,300 people. Georgie Pie was able to automate the food production process far more than chains which sold labour-intensive items such as burgers. However, timing was a more difficult detail for Georgie Pie, as it took 40 minutes to bake a pie versus a few minutes for typical fast food.
Read more about this topic: Georgie Pie
Famous quotes containing the word history:
“Well, for us, in history where goodness is a rare pearl, he who was good almost takes precedence over he who was great.”
—Victor Hugo (1802–1885)
“In history as in human life, regret does not bring back a lost moment and a thousand years will not recover something lost in a single hour.”
—Stefan Zweig (18811942)
“This above all makes history useful and desirable: it unfolds before our eyes a glorious record of exemplary actions.”
—Titus Livius (Livy)