Closure
Following the decision not to continue expansion of the brand, inquiries (by members of the Georgie Pie management team and other outside interested parties) into buying the brand were declined. Progressive Enterprises sold the food chain to McDonald's in 1996. At the conclusion of the deal, 17 outlets were converted into McDonald's restaurants. The other fifteen were sold, some to other fast food franchises or restaurants, one to a Bunnings Warehouse and one to a blood bank. The last Georgie Pie was located at Kepa Road in Auckland's Mission Bay where they ceased operations in 1998. The Foodtown/Countdown house brand "Foodtown" pies, which tasted nearly the same as Georgie Pies, were withdrawn in late 2004.
In more than twenty years, Georgie Pie achieved a number of firsts in New Zealand - first drive-thru and first with breakfast; first 24-hour drive-thru and - of course - the first local (kiwi) concept to seriously challenge the international brands.
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