Gary Fisher - Company

Company

Charlie Kelly coined the term mountain bike in 1979, after a phrase used by a mechanic . That year, Fisher and Kelly founded MountainBikes, the first company to specialize in the manufacture of this type of bicycle. Frames were built by Tom Ritchey, who later founded his own company. The first model sold for $US1300; 160 were manufactured in the first year.

1979 saw the introduction of Shimano components and an ill-fated attempt to trademark Mountain Bike. The company dissolved in 1983; Fisher founded Gary Fisher Mountain Bikes the same year. Fisher sold his company in 1991 to Taiwan's Anlen company, staying on as President. In 1992, Howie Cohen, who had previously imported Nishiki, Azuki and Kuwahara bicycles, assisted Gary Fisher with his brand, 18 months later brokering the acquisition of Fisher by Trek Bicycle Corporation.

On June 16, 2010, Trek Bicycle Corporation announced "the Gary Fisher Collection, a line of Trek bikes that will replace the standalone Gary Fisher brand".

Read more about this topic:  Gary Fisher

Famous quotes containing the word company:

    “The delicious faces of children, the beauty of school-girls, “the sweet seriousness of sixteen,” the lofty air of well-born, well-bred boys, the passionate histories in the looks and manners of youth and early manhood, and the varied power in all that well-known company that escort us through life,—we know how these forms thrill, paralyze, provoke, inspire, and enlarge us.”
    —Ralph Waldo Emerson (1803–1882)

    “Is not disease the rule of existence? There is not a lily pad floating on the river but has been riddled by insects. Almost every shrub and tree has its gall, oftentimes esteemed its chief ornament and hardly to be distinguished from the fruit. If misery loves company, misery has company enough. Now, at midsummer, find me a perfect leaf or fruit.”
    —Henry David Thoreau (1817–1862)

    “In not having an appointment at Harvard, I’m in the company of a great many people whose work I admire tremendously, in particular women of color.”
    —Catharine MacKinnon (b. 1946)