Company
Charlie Kelly coined the term mountain bike in 1979, after a phrase used by a mechanic . That year, Fisher and Kelly founded MountainBikes, the first company to specialize in the manufacture of this type of bicycle. Frames were built by Tom Ritchey, who later founded his own company. The first model sold for $US1300; 160 were manufactured in the first year.
1979 saw the introduction of Shimano components and an ill-fated attempt to trademark Mountain Bike. The company dissolved in 1983; Fisher founded Gary Fisher Mountain Bikes the same year. Fisher sold his company in 1991 to Taiwan's Anlen company, staying on as President. In 1992, Howie Cohen, who had previously imported Nishiki, Azuki and Kuwahara bicycles, assisted Gary Fisher with his brand, 18 months later brokering the acquisition of Fisher by Trek Bicycle Corporation.
On June 16, 2010, Trek Bicycle Corporation announced "the Gary Fisher Collection, a line of Trek bikes that will replace the standalone Gary Fisher brand".
Read more about this topic: Gary Fisher
Famous quotes containing the word company:
“We are well advised to keep on nodding terms with the people we used to be, whether we find them attractive company or not. Otherwise they turn up unannounced and surprise us, come hammering on the mind’s door at 4am of a bad night and demand to know who deserted them, who betrayed them, who is going to make amends. We forget all too soon the things we thought we could never forget.”
—Joan Didion (b. 1934)
“The company of women of fashion will improve your manners, though not your understanding; and that complaisance and politeness, which are so useful in men’s company, can only be acquired in women’s.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)
““In your company a man could die,” I said, “a man could die and you wouldn’t even notice, there’s no trace of friendship, a man could die in your company.””
—Max Frisch (1911–1991)