Company
Charlie Kelly coined the term mountain bike in 1979, after a phrase used by a mechanic . That year, Fisher and Kelly founded MountainBikes, the first company to specialize in the manufacture of this type of bicycle. Frames were built by Tom Ritchey, who later founded his own company. The first model sold for $US1300; 160 were manufactured in the first year.
1979 saw the introduction of Shimano components and an ill-fated attempt to trademark Mountain Bike. The company dissolved in 1983; Fisher founded Gary Fisher Mountain Bikes the same year. Fisher sold his company in 1991 to Taiwan's Anlen company, staying on as President. In 1992, Howie Cohen, who had previously imported Nishiki, Azuki and Kuwahara bicycles, assisted Gary Fisher with his brand, 18 months later brokering the acquisition of Fisher by Trek Bicycle Corporation.
On June 16, 2010, Trek Bicycle Corporation announced "the Gary Fisher Collection, a line of Trek bikes that will replace the standalone Gary Fisher brand".
Read more about this topic: Gary Fisher
Famous quotes containing the word company:
“Life is very narrow. Bring any club or company of intelligent men together again after ten years, and if the presence of some penetrating and calming genius could dispose them to frankness, what a confession of insanities would come up!”
—Ralph Waldo Emerson (1803–1882)
“Men with secrets tend to be drawn to each other, not because they want to share what they know but because they need the company of the like-minded, the fellow afflicted.”
—Don Delillo (b. 1926)
“In the old days, one married a wife; now one forms a company with a female partner, or moves in to live with a friend. And then one seduces the partner, or defiles the friend.”
—J. August Strindberg (1849–1912)