Fundamental Principles
There are five fundamental principles involved:
- Always counter an attack with equal or greater force.
- Defend every important market.
- Be forever vigilant in scanning for potential attackers. Assess the strength of the competitor. Consider the amount of support that the attacker might muster from allies.
- The best defense is to attack yourself. Attack your weak spots and rebuild yourself anew.
- Defensive strategies should be the exclusive domain of the market leader.
Read more about this topic: Defensive Marketing Warfare Strategies
Famous quotes containing the words fundamental and/or principles:
“What is wanted—whether this is admitted or not—is nothing less than a fundamental remolding, indeed weakening and abolition of the individual: one never tires of enumerating and indicting all that is evil and inimical, prodigal, costly, extravagant in the form individual existence has assumed hitherto, one hopes to manage more cheaply, more safely, more equitably, more uniformly if there exist only large bodies and their members.”
—Friedrich Nietzsche (1844–1900)
“It is always easier to fight for one’s principles than to live up to them.”
—Alfred Adler (1870–1937)