Defensive Marketing Warfare Strategies
In marketing and strategic management, marketing warfare strategies are a type of marketing strategy that uses military metaphor to craft a businesses strategy. See marketing warfare strategies for background and an overview. Defensive marketing warfare strategies are a type of marketing warfare strategy designed to protect a company's market share, profitability, product positioning, or mind share.
Read more about Defensive Marketing Warfare Strategies: Fundamental Principles, Features of Defensive Strategies, Types of Defensive Strategies, Dimensions of Defensive Strategy, Lists of Related Topics
Famous quotes containing the words defensive, warfare and/or strategies:
“Hats divide generally into three classes: offensive hats, defensive hats, and shrapnel.”
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“By intervening in the Vietnamese struggle the United States was attempting to fit its global strategies into a world of hillocks and hamlets, to reduce its majestic concerns for the containment of communism and the security of the Free World to a dimension where governments rose and fell as a result of arguments between two colonels’ wives.”
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