Features of Defensive Strategies
1. More profitable for firm
2. Uses customer as a shield in their battles with rival
3. Focus: managing current or existing customer & building relationship and retaining customer reducing switching by managing customer complaint to increase customer retention
4. Requires commitment and trust
5.The relationship is built through communication, cultivating trust, empathy, shared value reciprocity and bonding
Read more about this topic: Defensive Marketing Warfare Strategies
Famous quotes containing the words features of, features, defensive and/or strategies:
“However much we may differ in the choice of the measures which should guide the administration of the government, there can be but little doubt in the minds of those who are really friendly to the republican features of our system that one of its most important securities consists in the separation of the legislative and executive powers at the same time that each is acknowledged to be supreme, in the will of the people constitutionally expressed.”
—Andrew Jackson (1767–1845)
“The features of our face are hardly more than gestures which force of habit made permanent. Nature, like the destruction of Pompeii, like the metamorphosis of a nymph into a tree, has arrested us in an accustomed movement.”
—Marcel Proust (1871–1922)
“Hats divide generally into three classes: offensive hats, defensive hats, and shrapnel.”
—Katharine Whitehorn (b. 1926)
“By intervening in the Vietnamese struggle the United States was attempting to fit its global strategies into a world of hillocks and hamlets, to reduce its majestic concerns for the containment of communism and the security of the Free World to a dimension where governments rose and fell as a result of arguments between two colonels’ wives.”
—Frances Fitzgerald (b. 1940)