Features of Defensive Strategies
1. More profitable for firm
2. Uses customer as a shield in their battles with rival
3. Focus: managing current or existing customer & building relationship and retaining customer reducing switching by managing customer complaint to increase customer retention
4. Requires commitment and trust
5.The relationship is built through communication, cultivating trust, empathy, shared value reciprocity and bonding
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Famous quotes containing the words features of, features, defensive and/or strategies:
“These, then, will be some of the features of democracy ... it will be, in all likelihood, an agreeable, lawless, particolored commonwealth, dealing with all alike on a footing of equality, whether they be really equal or not.”
—Plato (c. 427–347 B.C.)
“These, then, will be some of the features of democracy ... it will be, in all likelihood, an agreeable, lawless, particolored commonwealth, dealing with all alike on a footing of equality, whether they be really equal or not.”
—Plato (c. 427–347 B.C.)
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