Daytime Emmy Award - Telecast

Telecast

The show originally aired during the daytime hours but moved to night time in 1991. Many special events have aired before the live telecast in an attempt to grab households tuning in for the awards. ABC/Disney's SoapNet cable channel, which formerly aired special programming revolving around the Daytime Emmys in the month before the show, broadcasts a red carpet special before the awards ceremony, and a post-show. This was not done in 2012 due to ABC's near-withdrawal from the format and SoapNet only existing as an automated feed for cable systems not carrying its replacement network, Disney Junior. When NBC hosted the awards shows, it would air special one-off episodes of their soap operas, such as Another World: Summer Desire. During the past three turns for CBS, the network has used the first hour to carry The Price Is Right specials, a United States Navy primetime special, and, in 2007, a repeat of that morning's final episode with original host Bob Barker.

For many years, the show was produced by one of its own Lifetime Achievement honorees, Dick Clark. Each show from 2004 to 2008 was produced by White Cherry Entertainment.

In August 2009, The CW broadcast the Daytime Emmys for the first time, despite that network not having any daytime programming, due to the other networks declining to carry it. The airing delivered the ceremony's lowest ratings ever (0.6/2 in 18-49, 2.72m), but it did outperform The CW's weak averages on the night that summer. The second time around, Associated Television International brought the 37th Annual Daytime Emmy Awards to CBS, as well as the 38th, the following year. On May 3, 2012, it was announced and confirmed that HLN would air the 39th ceremony on June 23, 2012. In that ceremony, an additional non-Emmy award was awarded by the program's social media partner, AOL, for Best Viral Video Series. With 912,000 viewers (not counting four repeat broadcasts which brought the total to 2 million), the broadcast was "the most watched regularly scheduled, non-news telecast" ever on HLN, but by far the least-watched Daytime Emmy ceremony ever.