Laws and Regulations
As database marketing has grown, it has come under increased scrutiny from privacy advocates and government regulators. For instance, the European Commission has established a set of data protection rules that determine what uses can be made of customer data and how consumers can influence what data are retained. In the United States, there are a variety of state and federal laws, including the Fair Credit Reporting Act, or FCRA (which regulates the gathering and use of credit data), the Health Insurance Portability and Accountability Act (HIPAA) (which regulates the gathering and use of consumer health data), and various programs that enable consumers to suppress their telephones numbers from telemarketing.
Read more about this topic: Database Marketing
Famous quotes containing the words laws and, laws and/or regulations:
“The new always happens against the overwhelming odds of statistical laws and their probability, which for all practical, everyday purposes amounts to certainty; the new therefore always appears in the guise of a miracle.”
—Hannah Arendt (1906–1975)
“If we are related, we shall meet. It was a tradition of the ancient world, that no metamorphosis could hide a god from a god; and there is a Greek verse which runs, “The Gods are to each other not unknown.” Friends also follow the laws of divine necessity; they gravitate to each other, and cannot otherwise.”
—Ralph Waldo Emerson (1803–1882)
“If it were possible to make an accurate calculation of the evils which police regulations occasion, and of those which they prevent, the number of the former would, in all cases, exceed that of the latter.”
—Karl Wilhelm Von Humboldt (1767–1835)