Database Marketing - Laws and Regulations

Laws and Regulations

As database marketing has grown, it has come under increased scrutiny from privacy advocates and government regulators. For instance, the European Commission has established a set of data protection rules that determine what uses can be made of customer data and how consumers can influence what data are retained. In the United States, there are a variety of state and federal laws, including the Fair Credit Reporting Act, or FCRA (which regulates the gathering and use of credit data), the Health Insurance Portability and Accountability Act (HIPAA) (which regulates the gathering and use of consumer health data), and various programs that enable consumers to suppress their telephones numbers from telemarketing.

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Famous quotes containing the words laws and/or regulations:

    Surely the fates are forever kind, though Nature’s laws are more immutable than any despot’s, yet to man’s daily life they rarely seem rigid, but permit him to relax with license in summer weather. He is not harshly reminded of the things he may not do.
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    If it were possible to make an accurate calculation of the evils which police regulations occasion, and of those which they prevent, the number of the former would, in all cases, exceed that of the latter.
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