Laws and Regulations
As database marketing has grown, it has come under increased scrutiny from privacy advocates and government regulators. For instance, the European Commission has established a set of data protection rules that determine what uses can be made of customer data and how consumers can influence what data are retained. In the United States, there are a variety of state and federal laws, including the Fair Credit Reporting Act, or FCRA (which regulates the gathering and use of credit data), the Health Insurance Portability and Accountability Act (HIPAA) (which regulates the gathering and use of consumer health data), and various programs that enable consumers to suppress their telephones numbers from telemarketing.
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“Nearest to all things is that power which fashions their being. Next to us the grandest laws are constantly being executed. Next to us is not the workman whom we have hired, with whom we love so well to talk, but the workman whose work we are.”
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—Lydia Jane Pierson, U.S. womens rights activist and corresponding editor of The Womans Advocate. The Womans Advocate, represented in The Lily, pp. 117-8 (1855-1858 or 1860)