The Theory
The essay is concerned with the production of cultural content in capitalist societies. It critiques the supply-driven nature of cultural economies as well as the apparently inferior products of the system. Horkheimer and Adorno argue that mass-produced entertainment aims, by its very nature, to appeal to vast audiences and therefore both the intellectual stimulation of high art and the basic release of low art. The essay does not suggest that all products of this system are inherently inferior, simply that they have replaced other forms of entertainment without properly fulfilling the important roles played by the now defunct sources of culture.
Horkheimer and Adorno make consistent comparisons between Fascist Germany and the American film industry. They highlight the presence of mass-produced culture, created and disseminated by exclusive institutions and consumed by a passive, homogenised audience in both systems. This illustrates the logic of domination in post-enlightenment modern society, by monopoly capitalism or the nation state. Horkheimer and Adorno draw attention to the problems associated with a system that ‘integrates its consumers from above’, arguing that in attempting to realise enlightenment values of reason and order, the holistic power of the individual is undermined.
Read more about this topic: Culture Industry
Famous quotes containing the word theory:
“The whole theory of modern education is radically unsound. Fortunately in England, at any rate, education produces no effect whatsoever. If it did, it would prove a serious danger to the upper classes, and probably lead to acts of violence in Grosvenor Square.”
—Oscar Wilde (1854–1900)
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—Anna Quindlen (20th century)