Coercivity

In materials science, the coercivity, also called the coercive field or coercive force, of a ferromagnetic material is the intensity of the applied magnetic field required to reduce the magnetization of that material to zero after the magnetization of the sample has been driven to saturation. Thus coercivity measures the resistance of a ferromagnetic material to becoming demagnetized. Coercivity is usually measured in oersted or ampere/meter units and is denoted H_C. It can be measured using a B-H Analyzer or magnetometer.