Publishing
The Church of the SubGenius established a website in May 1993, and its members were very active on Usenet in the 1990s. Although it has gained a significant online presence, it was successful before the advent of Internet communities. The Church was a pioneer in the religious use of zines; Cusack notes that its use of the medium can be seen as a rejection of the alienation of labor practices. The group has also been promoted by Stang's radio program and a video he produced in 1992.
The SubGenius Foundation has published several official teachings, as well as non-doctrinal works by Stang. The Book of the SubGenius, which discusses "Slack" at length, was published by Simon & Schuster and sold 30,000 copies in its first five years in print. Kirby casts the book as a "call to arms for the forces of absurdity". The juxtaposition, visual style, and content of the book mirror the group as a whole. It draws themes from fiction, as well as established and new religions, parodying a number of topics, including the Church of the SubGenius itself.
A number of SubGenius writers have authored stories to build their mythology, which have been complied and published. Their core texts are disordered, presented in the style of a collage. Kirby notes that the group's texts are a bricolage of cultural artifacts, which is then remixed into a new creation. In this process, Kirby argues, they interweave and juxtapose a variety of concepts, which she describes as a "web of references".
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“While you continue to grow fatter and richer publishing your nauseating confectionery, I shall become a mole, digging here, rooting there, stirring up the whole rotten mess where life is hard, raw and ugly.”
—Norman Reilly Raine (1895–1971)