The Church of the SubGenius is an American parody religion that targets established faiths. It teaches a complex belief system that focuses on J.R. "Bob" Dobbs, purportedly a salesman from the 1950s, who is revered as a prophet by the Church. SubGenius leaders have developed detailed narratives about Dobbs, which are described by commentators as fictional, and his relationship to various gods and conspiracies. Their central deity, Jehovah 1, is accompanied by other gods drawn from ancient mythology and popular fiction. SubGenius literature describes a grand conspiracy that seeks to brainwash the world and oppress Dobbs' followers. In its narratives, the Church presents a blend of cultural references in an elaborate remix of the sources.
Ivan Stang, who co-founded the Church of the SubGenius in the 1970s, serves as its high profile leader and publicist. He has imitated actions of other religious leaders, using the tactic of culture jamming in an attempt to undermine better known faiths. Church leaders instruct their followers to avoid mainstream commercialism and the belief in absolute truths. The group holds that the quality of "Slack" is of utmost importance—it is never clearly defined, but attaining it involves the avoidance of hard work and the embrace of leisure. The number of followers is unknown, although the Church's message has been welcomed by college students and artists in the United States. The group is often compared to Discordianism; the two ideologies are similar in many ways, but there are clear differences. Journalists often consider the Church to be an elaborate joke, but a few academics have defended it as an honest system of deeply held beliefs.
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