Channel 4 - Regions

Regions

Channel 4 has, since its inception, broadcast identical programmes and continuity throughout the United Kingdom (excluding Wales where it did not operate on analogue transmitters). At launch this made it unique, as both the BBC and ITV had long established traditions of providing regional variations in their programming and announcements between transmitters in different areas of the country (although in the case of BBC2, variations have by and large tended to be limited to national idents as opposed to regional ones). In ITV's case, this was a consequence of its inherent federal structure (see ITV companies). Since the launch of subsequent British television channels, Channel 4 has become typical in its lack of variations of this nature.

A few exceptions exist to this rule for programming and continuity: Ireland has a dedicated variant broadcast on Sky Ireland which omits programmes for which broadcast rights are not held in Ireland. For example, the series Glee is not available on Channel 4 on Sky in Ireland.

Some of Channel 4's schools' programming (1980s/early '90s) were regionalised due to differences in curricula between different regions.

Part of Channel 4's remit covers the commissioning of programmes from outside London. Channel 4 has a dedicated director of nations and regions, Stuart Cosgrove, who is based in a regional office in Glasgow. As his job title suggests, it is his responsibility to foster relations with independent producers based in areas of the United Kingdom (including Wales) outside of London.

Advertising on Channel 4 does contain regular variation: prior to 1993, when ITV was responsible for selling Channel 4's advertising, each regional ITV company would provide the content of advertising breaks, covering the same transmitter area as themselves, and these breaks were often unique to that area. After Channel 4 became responsible for its own advertising, it continued to offer advertisers the ability to target particular audiences and divided its coverage area into six parts coining the term 'LEMNUS' standing for "London, The East of England, The Midlands, The North of England, Ulster and Scotland.

At present, Wales does not have its own advertising region, instead its viewers receive the southern region on digital platforms intentionally broadcast to the area, or the neighbouring region where analogue transmissions spill over into Wales. The Republic of Ireland shares its advertising region with Northern Ireland (referred to by Channel 4 as the 'Ulster Macro') with many advertisers selling products for Ireland here. E4 has an advertising variant for Ireland, although Northern Ireland receives the UK version of E4. The six regions are also carried on satellite, cable and Digital Terrestrial.

Channel 5 and Daybreak use a similar model to Channel 4 for providing their own advertising regions, despite also having a single national output of programming.