Cabbage Patch Kids - Cabbage Patch Kids Brand

Cabbage Patch Kids Brand

The original 1982 Cabbage Patch Kids license agreement with Coleco Industries was negotiated and signed by Roger L. Schlaifer on behalf of Schlaifer Nance & Company, the exclusive worldwide licensing agency for Roberts' company.

SN&C president Roger Schlaifer was responsible for originating the name, designing all of the graphics and packaging, as well as co-authoring, with his wife Susanne Nance, "The Legend of the Cabbage Patch Kids." Following Schlaifer Nance & Company's signing of Coleco Industries, SN&C signed over one hundred and fifty licenses for branded products ranging from the first children's diapers and low-sugar cereal to clothing, backyard pools, and thousands of other children's products — generating over $2 billion in retail sales for 1984, alone. Total sales during the Schlaifers' tenure exceeded $4.5 billion. After SN&C sold its exclusive licensing rights to Roberts' company, rights to the dolls were acquired by Hasbro and a succession of other toy companies. While sales of the dolls and other licensed products declined precipitously since the sale, the dolls have become a mainstay of the toy industry, and one of the few long-running doll brands in history.

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