Cabbage Patch Kids Brand
The original 1982 Cabbage Patch Kids license agreement with Coleco Industries was negotiated and signed by Roger L. Schlaifer on behalf of Schlaifer Nance & Company, the exclusive worldwide licensing agency for Roberts' company.
SN&C president Roger Schlaifer was responsible for originating the name, designing all of the graphics and packaging, as well as co-authoring, with his wife Susanne Nance, "The Legend of the Cabbage Patch Kids." Following Schlaifer Nance & Company's signing of Coleco Industries, SN&C signed over one hundred and fifty licenses for branded products ranging from the first children's diapers and low-sugar cereal to clothing, backyard pools, and thousands of other children's products — generating over $2 billion in retail sales for 1984, alone. Total sales during the Schlaifers' tenure exceeded $4.5 billion. After SN&C sold its exclusive licensing rights to Roberts' company, rights to the dolls were acquired by Hasbro and a succession of other toy companies. While sales of the dolls and other licensed products declined precipitously since the sale, the dolls have become a mainstay of the toy industry, and one of the few long-running doll brands in history.
Read more about this topic: Cabbage Patch Kids
Famous quotes containing the words cabbage, patch, kids and/or brand:
“All his happier dreams came true
A small old house, wife, daughter, son,
Grounds where plum and cabbage grew,
Poets and Wits about him drew;
“What then?”sang Plato’s ghost, “what then?””
—William Butler Yeats (1865–1939)
“Imperious Caesar, dead and turned to clay,
Might stop a hole to keep the wind away.
O that that earth which kept the world in awe
Should patch a wall t’expel the winter’s flaw!”
—William Shakespeare (1564–1616)
“Parents everywhere, trying to bring up kids in a plugged-in, supercharged, high-tech world, need all the information and support we can give each other.”
—Ron Taffel (20th century)
“Don’t waste time trying to break a man’s heart; be satisfied if you can just manage to chip it in a brand new place.”
—Helen Rowland (1875–1950)