Cabbage Patch Kids Brand
The original 1982 Cabbage Patch Kids license agreement with Coleco Industries was negotiated and signed by Roger L. Schlaifer on behalf of Schlaifer Nance & Company, the exclusive worldwide licensing agency for Roberts' company.
SN&C president Roger Schlaifer was responsible for originating the name, designing all of the graphics and packaging, as well as co-authoring, with his wife Susanne Nance, "The Legend of the Cabbage Patch Kids." Following Schlaifer Nance & Company's signing of Coleco Industries, SN&C signed over one hundred and fifty licenses for branded products ranging from the first children's diapers and low-sugar cereal to clothing, backyard pools, and thousands of other children's products — generating over $2 billion in retail sales for 1984, alone. Total sales during the Schlaifers' tenure exceeded $4.5 billion. After SN&C sold its exclusive licensing rights to Roberts' company, rights to the dolls were acquired by Hasbro and a succession of other toy companies. While sales of the dolls and other licensed products declined precipitously since the sale, the dolls have become a mainstay of the toy industry, and one of the few long-running doll brands in history.
Read more about this topic: Cabbage Patch Kids
Famous quotes containing the words cabbage, patch, kids and/or brand:
“All his happier dreams came true
A small old house, wife, daughter, son,
Grounds where plum and cabbage grew,
Poets and Wits about him drew;
“What then?”sang Plato’s ghost, “what then?””
—William Butler Yeats (1865–1939)
“I sing a hero’s head, large eye
And bearded bronze, but not a man,
Although I patch him as I can
And reach through him almost to man.”
—Wallace Stevens (1879–1955)
“Kids won’t come out and thank you each and every time you make a decision they aren’t totally fond of....But in their hearts kids know you’re doing your job, just like they are doing their job by arguing.”
—Fred G. Gosman (20th century)
“The question mark is alright when it is all alone when it
is used as a brand on cattle or when it could be used
in decoration but connected with writing it is
completely entirely completely uninteresting.... A
question is a question, anybody can know that a
question is a question and so why add to it the
question mark when it is already there when the
question is already there in the writing.”
—Gertrude Stein (1874–1946)