Style
Musically, BWO have come to represent the more commercial side of the Swedish electro scene, also featuring artists like Robyn, The Knife, Jenny Wilson and September. Alexander Bard has claimed that BWO's electronic pop music is the missing link between ABBA and Kraftwerk.
Visually, BWO have been working with most of the high-brow Scandinavian music video directors, including Fredrik Boklund, Kalle Haglund and the award-winning Kamisol team. Like most of the other Swedish electro acts, BWO have been featured in hundreds of fashion articles, working closely on their visual style with their in-house Irish stylist Sally O'Sullivan. This visual style has however often been unusual, particularly on the part of Alexander Bard, attracting comparisons with Army of Lovers; BWO's performances at Melodifestivalen 2008 in full Elizabethan-style costume were a prominent example of this. Many of their music videos have also contained unusual and eccentric themes or elements, such as stigmata, mild sado-masochism, animal costumes or the faces of band members being superimposed on live creatures; however these have generally steered clear of the controversy often attracted by Army of Lovers videos.
Read more about this topic: BWO (band)
Famous quotes containing the word style:
“All my stories are webs of style and none seems at first blush to contain much kinetic matter.... For me “style” is matter.”
—Vladimir Nabokov (1899–1977)
“On the first days, like a piece of music that one will later be mad about, but that one does not yet distinguish, that which I was to love so much in [Bergotte’s] style was not yet clear to me. I could not put down the novel that I was reading, but I thought that I was only interested in the subject, as in the first moments of love when one goes every day to see a woman at some gathering, or some pastime, by the amusements to which one believes to be attracted.”
—Marcel Proust (1871–1922)
“The style of an author should be the image of his mind, but the choice and command of language is the fruit of exercise.”
—Edward Gibbon (1737–1794)