A breakfast cereal (or just cereal) is a food made from processed grains that is often eaten with the first meal of the day. It is often eaten cold, usually mixed with milk (e.g. cow's milk, soy milk, rice milk, almond milk), juice, water, or yogurt, and sometimes fruit, but may be eaten dry. Some companies promote their products for the health benefits from eating oat-based and high-fiber cereals. Cereals may be fortified with vitamins. Some cereals are made with high sugar content. Many breakfast cereals are produced via extrusion.
The breakfast cereal industry has gross profit margins of 40-45%, 90% penetration in some markets, and steady and continued growth throughout its history.
Read more about Breakfast Cereal: History, Processing, Muesli, Warm Cereals, Gluten-free
Famous quotes containing the words breakfast and/or cereal:
“Ever since I was a kid my folks fed me bigotry for breakfast and ignorance for supper. Never, not once did they ever make me feel proud of where I was born. That’s it. That was a cancer they put in me. No knowledge of my country. No pride. Just a hymn of hate.”
—Samuel Fuller (b. 1911)
“To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that floats; Rice Krispies the breakfast cereal that goes snap-crackle-pop; Philip Roth the Jew who masturbates with a piece of liver.”
—Philip Roth (b. 1933)